/* FINO site. Warm precision, human first.
   Paper for reading, ember for the moments that matter. Every colour
   comes from the logo: red from the wordmark, amber from the arrow,
   and the gradient between them where the two meet. */

:root{
  --paper:#F4EFE7; --stone:#E9E2D7; --card:#FBF8F3;
  --ink:#17130F; --body:#4A423A; --ash:#7E7368;
  --rule:rgba(23,19,15,.12); --rule-2:rgba(23,19,15,.26);
  --ember:#120E0B; --ember-2:#1C1612; --on-ember:#F4EFE7; --on-ember-2:#BDB3A7; --rule-e:rgba(244,239,231,.14);
  --red:#EE3C23; --red-2:#D9331C; --amber:#FBB527; --mid:#F5822A;
  --grad:linear-gradient(90deg,#FBB527 0%,#F5822A 48%,#EE3C23 100%);
  --page:1200px;
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0;}
html{-webkit-font-smoothing:antialiased;scroll-behavior:smooth;}
body{background:var(--paper);color:var(--body);font-family:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;font-size:17px;line-height:1.68;overflow-x:hidden;}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
.wrap{max-width:var(--page);margin:0 auto;padding:0 clamp(20px,4vw,40px);}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;}
.skip:focus{position:fixed;top:10px;left:10px;z-index:99;background:var(--ink);color:var(--paper);padding:10px 14px;width:auto;height:auto;clip:auto;}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;}

/* type */
h1,h2,h3,h4{color:var(--ink);letter-spacing:-.035em;line-height:1.06;}
.display{font-weight:300;font-size:clamp(2.5rem,5.4vw,5rem);line-height:1.02;letter-spacing:-.045em;}
.display strong,.h2 strong,.h1 strong{font-weight:800;}
.display strong{display:block;}
.h1{font-weight:300;font-size:clamp(2.3rem,4.6vw,4.2rem);line-height:1.04;letter-spacing:-.045em;}
.h2{font-weight:300;font-size:clamp(1.9rem,3.3vw,2.9rem);}
.h3{font-weight:700;font-size:clamp(1.3rem,1.8vw,1.6rem);letter-spacing:-.025em;line-height:1.2;}
.lead{font-size:clamp(1.05rem,1.35vw,1.2rem);line-height:1.6;max-width:46ch;}
.measure{max-width:62ch;}
.kicker{font-size:.95rem;font-weight:600;font-stretch:108%;letter-spacing:.02em;color:var(--body);display:flex;gap:12px;align-items:center;}
.kicker::before{width:28px !important;height:3px !important;}
.head > .kicker{font-size:clamp(1.05rem,1.4vw,1.25rem);color:var(--ink);padding-top:.55em;}
.kicker::before{content:"";width:22px;height:2px;background:var(--grad);flex:none;}
.on-ember .kicker{color:var(--on-ember-2);}
p+p{margin-top:1em;}
strong{color:var(--ink);font-weight:600;}
.on-ember strong{color:var(--on-ember);}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:15px 24px;border-radius:999px;font-weight:600;font-size:.97rem;line-height:1.2;transition:background .2s,transform .2s,box-shadow .2s;cursor:pointer;border:0;font-family:inherit;}
.btn-r{background:var(--red);color:#fff;}
.btn-r:hover{background:var(--red-2);transform:translateY(-1px);}
.btn-g{box-shadow:inset 0 0 0 1px var(--rule-2);color:var(--ink);background:transparent;}
.btn-g:hover{box-shadow:inset 0 0 0 1px var(--ink);}
.on-ember .btn-g{box-shadow:inset 0 0 0 1px rgba(244,239,231,.35);color:var(--on-ember);}
.btns{display:flex;gap:10px;flex-wrap:wrap;}
.link{color:var(--ink);font-weight:600;border-bottom:2px solid var(--red);padding-bottom:1px;}
.link:hover{color:var(--red);}
/* colour code: amber is always outer, red is always inner */
.link.o{border-bottom-color:var(--amber);}
.link.o:hover{color:#A86A00;}
.side.o .offers a:hover b{color:#A86A00;}
.side.i .offers a:hover b{color:var(--red);}


/* header */
.top{position:sticky;top:0;z-index:40;background:color-mix(in srgb,var(--paper) 92%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:border-color .3s;}
.top.solid{border-bottom-color:var(--rule);}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:84px;}
.brand img{height:44px;width:auto;mix-blend-mode:multiply;}
@media (max-width:600px){.brand img{height:36px;}}
.menu{display:flex;align-items:center;gap:28px;font-size:.93rem;}
.menu a.l{color:var(--body);}
.menu a.l:hover,.menu a.l[aria-current]{color:var(--ink);}
.menu a.l[aria-current]{box-shadow:inset 0 -2px 0 var(--red);}
.menu .btn{padding:11px 18px;font-size:.9rem;}
.burger{display:none;background:none;border:0;width:40px;height:40px;cursor:pointer;}
.burger span{display:block;width:22px;height:2px;background:var(--ink);margin:5px auto;}
.drawer{display:none;}
@media (max-width:920px){
  .menu a.l{display:none;}
  .burger{display:block;}
  .drawer.open{display:block;position:fixed;inset:84px 0 0;background:var(--paper);z-index:39;padding:28px clamp(20px,4vw,40px);}
  .drawer a{display:block;font-size:1.5rem;font-weight:600;color:var(--ink);padding:14px 0;border-bottom:1px solid var(--rule);letter-spacing:-.02em;}
  .drawer a.btn{display:flex;margin-top:24px;width:100%;font-size:1.05rem;color:#fff;border-bottom:0;padding:16px 24px;letter-spacing:0;}
}
@media (max-width:420px){.menu .btn{display:none;}}

/* sections */
section{padding:clamp(80px,10vw,136px) 0;scroll-margin-top:84px;}
.rule-top{border-top:1px solid var(--rule);}
.ember{background:var(--ember);color:var(--on-ember-2);}
.ember h1,.ember h2,.ember h3,.ember h4{color:var(--on-ember);}
.stone-bg{background:var(--stone);}
.head{display:grid;grid-template-columns:4fr 8fr;gap:clamp(20px,5vw,72px);margin-bottom:clamp(36px,5vw,56px);align-items:start;}

.head .h2{max-width:20ch;}
.head p.measure{margin-top:1.1rem;}
@media (max-width:860px){.head{grid-template-columns:1fr;gap:14px;}}

/* hero */
.hero{padding:clamp(48px,7vw,90px) 0 0;}
.hero-grid{display:grid;grid-template-columns:7fr 5fr;gap:clamp(20px,4vw,60px);align-items:end;}
.hero-copy{padding-bottom:clamp(48px,7vw,96px);}
.hero .display{margin:1.4rem 0 1.5rem;}
.hero .btns{margin-top:2rem;}
.hero-photo{position:relative;aspect-ratio:1/1;align-self:end;}
.hero-photo::before{content:"";position:absolute;inset:22% -4% -6%;border-radius:50%;filter:blur(52px);background:radial-gradient(circle at 34% 55%,rgba(251,181,39,.5),transparent 62%),radial-gradient(circle at 70% 55%,rgba(238,60,35,.3),transparent 60%);}
.hero-photo img{position:absolute;bottom:0;left:0;width:100%;height:100%;object-fit:contain;object-position:bottom;}
.hero-photo figcaption{position:absolute;right:0;bottom:16px;background:var(--paper);padding:6px 10px;font-size:.78rem;color:var(--ink);}
.page-hero{padding:clamp(56px,8vw,110px) 0 clamp(56px,7vw,90px);border-bottom:1px solid var(--rule);}
.page-hero .h1{margin:1.3rem 0 1.4rem;max-width:18ch;}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr;}.hero-copy{padding-bottom:20px;}.hero-photo{max-width:420px;width:100%;}}

/* trust line */
.trust{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:18px 0;font-size:.86rem;color:var(--ash);}
.trust .wrap{display:flex;gap:10px 34px;flex-wrap:wrap;}

/* problem lines */
.voices{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.voice{border-top:2px solid var(--ink);padding-top:22px;}
.voice q{display:block;font-weight:300;font-size:clamp(1.35rem,2vw,1.75rem);line-height:1.22;color:var(--ink);letter-spacing:-.025em;quotes:"\201C" "\201D";}
.voice span{display:block;margin-top:.9rem;font-size:.88rem;color:var(--ash);}
@media (max-width:860px){.voices{grid-template-columns:1fr;}}

/* two sides */
.sides{display:grid;grid-template-columns:1fr 1fr;gap:20px;}
.side{background:var(--card);border:1px solid var(--rule);padding:clamp(26px,3.4vw,42px);display:flex;flex-direction:column;}
.side .tag{display:flex;align-items:center;gap:10px;font-size:.82rem;font-weight:600;font-stretch:112%;color:var(--ash);}
.side .h3{margin:.8rem 0 .7rem;font-size:clamp(1.6rem,2.4vw,2.1rem);}
.offers{list-style:none;margin-top:1.4rem;border-top:1px solid var(--rule);}
.offers li{border-bottom:1px solid var(--rule);}
.offers a,.offers div{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:14px 0;}
.offers b{color:var(--ink);font-weight:600;}
.offers em{font-style:normal;color:var(--ash);font-size:.9rem;white-space:nowrap;}
.offers a:hover b{color:var(--red);}
.side .more{margin-top:auto;padding-top:1.6rem;}
@media (max-width:860px){.sides{grid-template-columns:1fr;}.offers em{white-space:normal;text-align:right;}}

/* chevron marker, from one cell of the logo */
.chev{display:inline-block;width:14px;height:14px;flex:none;clip-path:polygon(0 0,58% 0,100% 50%,58% 100%,0 100%,42% 50%);background:var(--amber);}
.chev.mid{background:var(--mid);}
.chev.red{background:var(--red);}
.chev.lg{width:22px;height:22px;}

/* proof */
.figures{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);}
.figures div{padding:28px 22px 28px 0;}
.figures div+div{padding-left:22px;border-left:1px solid var(--rule);}
.figures b{display:block;color:var(--ink);font-weight:200;font-size:clamp(2.3rem,4vw,3.6rem);letter-spacing:-.045em;line-height:1;margin-bottom:.8rem;}
.figures span{font-size:.92rem;}
@media (max-width:860px){.figures{grid-template-columns:1fr 1fr;}.figures div:nth-child(3){padding-left:0;border-left:0;}.figures div:nth-child(n+3){border-top:1px solid var(--rule);}}
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:clamp(36px,5vw,56px);}
.quote{background:var(--card);border:1px solid var(--rule);padding:26px;display:flex;flex-direction:column;gap:1.2rem;}
.quote blockquote{color:var(--ink);font-size:1.06rem;line-height:1.5;}
.quote figcaption{margin-top:auto;font-size:.86rem;color:var(--ash);}
@media (max-width:860px){.quotes{grid-template-columns:1fr;}}
.pull{font-weight:300;color:var(--ink);font-size:clamp(1.6rem,2.8vw,2.5rem);line-height:1.2;letter-spacing:-.03em;max-width:28ch;}
.pull strong{font-weight:800;}
.on-ember .pull{color:var(--on-ember);}
.pull-cite{display:block;margin-top:1.3rem;font-size:.9rem;color:var(--ash);font-style:normal;}

/* what we build: capabilities, never a client's story */
.builds{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule);}
.builds div{padding:26px 24px 26px 0;border-bottom:1px solid var(--rule);}
.builds div:not(:nth-child(3n+1)){padding-left:24px;border-left:1px solid var(--rule);}
.builds h3{font-size:1.12rem;margin:.8rem 0 .4rem;letter-spacing:-.02em;}
.builds p{font-size:.94rem;}
@media (max-width:860px){.builds{grid-template-columns:1fr;}.builds div:not(:nth-child(3n+1)){padding-left:0;border-left:0;}}

/* a pull quote that reads as a quote: the opening mark in the gradient */
.pull.q::before{content:"\201C";display:block;font-weight:800;font-size:clamp(4.5rem,8vw,7rem);line-height:.72;margin-bottom:.05em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;}
.head-tight{margin-bottom:0;}

/* testimonials: one voice at a time, marked by the side it came from */
.testi .head{margin-bottom:clamp(28px,4vw,44px);}
.testi-stage{display:grid;}
.testi-stage figure{grid-area:1/1;opacity:0;transform:translateY(10px);transition:opacity .9s ease,transform .9s cubic-bezier(.2,.7,.2,1);pointer-events:none;}
.testi-stage figure.on{opacity:1;transform:none;pointer-events:auto;}
.testi blockquote{font-weight:300;color:var(--on-ember);font-size:clamp(1.6rem,3.2vw,2.75rem);line-height:1.18;letter-spacing:-.03em;max-width:30ch;}
.testi blockquote::before{content:"\201C";display:block;font-weight:800;font-size:clamp(4rem,7vw,6rem);line-height:.72;margin-bottom:.1em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;}
.testi figcaption{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-top:1.6rem;font-size:.95rem;color:var(--on-ember-2);}
.testi figcaption b{font-weight:600;color:var(--on-ember);}
.testi figcaption .src{font-size:.85rem;font-weight:600;font-stretch:108%;letter-spacing:.02em;}
.testi figcaption .src.o{color:var(--amber);}
.testi figcaption .src.i{color:#FF6B52;}
.testi-nav{display:flex;gap:10px;margin-top:clamp(28px,4vw,44px);}
.testi-nav button{width:34px;height:34px;border-radius:50%;border:1px solid var(--rule-e);background:none;cursor:pointer;display:grid;place-items:center;transition:border-color .2s;}
.testi-nav button .chev{width:11px;height:11px;opacity:.45;transition:opacity .2s;}
.testi-nav button[aria-current="true"]{border-color:rgba(244,239,231,.5);}
.testi-nav button[aria-current="true"] .chev,.testi-nav button:hover .chev{opacity:1;}
@media (prefers-reduced-motion:reduce){
  .testi-stage{gap:48px;}
  .testi-stage figure{grid-area:auto;opacity:1;transform:none;pointer-events:auto;}
  .testi-nav{display:none;}
}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.step{background:var(--card);border:1px solid var(--rule);padding:clamp(24px,3vw,34px);display:flex;flex-direction:column;}
.step .top-row{display:flex;align-items:center;gap:12px;}
.step .n{font-size:.8rem;font-weight:600;color:var(--ash);}
.step h3{font-size:1.75rem;font-weight:700;margin:.8rem 0 .25rem;}
.step .s{color:var(--ink);margin-bottom:.9rem;}
.step p{font-size:.96rem;}
.step .price{margin-top:auto;padding-top:1.4rem;color:var(--ink);font-weight:700;}
.step .price small{display:block;font-weight:400;color:var(--ash);font-size:.84rem;margin-top:.2rem;}
@media (max-width:860px){.steps{grid-template-columns:1fr;}}
.arrow-line{margin:0 0 clamp(28px,4vw,44px);}
.arrow-line svg{width:100%;height:28px;display:block;overflow:visible;}

/* community band */
.band{display:grid;grid-template-columns:6fr 6fr;min-height:520px;}
.band .t{padding:clamp(40px,6vw,88px) clamp(20px,4vw,40px);align-self:center;max-width:620px;margin-left:auto;}
.band .h2{margin:1.3rem 0 1.1rem;}
.band .m{position:relative;overflow:hidden;min-height:340px;}
.band .m img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 62%;filter:brightness(.82) contrast(1.05);
  -webkit-mask-image:radial-gradient(ellipse at 50% 62%,#000 0,rgba(0,0,0,.55) 28%,transparent 64%);mask-image:radial-gradient(ellipse at 50% 62%,#000 0,rgba(0,0,0,.55) 28%,transparent 64%);}
.band .btns{margin-top:1.8rem;}
@media (max-width:860px){.band{grid-template-columns:1fr;}.band .t{margin:0;}}

/* founders */
.founders{display:grid;grid-template-columns:5fr 7fr;gap:clamp(24px,5vw,72px);align-items:center;}
.f-photo{position:relative;aspect-ratio:1/1;background:var(--stone);overflow:hidden;}
.f-photo::before{content:"";position:absolute;inset:24% 0 -8%;border-radius:50%;filter:blur(48px);background:radial-gradient(circle at 34% 55%,rgba(251,181,39,.5),transparent 62%),radial-gradient(circle at 70% 55%,rgba(238,60,35,.3),transparent 60%);}
.f-photo img{position:absolute;bottom:0;left:0;width:100%;height:94%;object-fit:contain;object-position:bottom;}
.trust a.trust-book{color:var(--ink);font-weight:600;border-bottom:2px solid var(--red);}
.trust a.trust-book:hover{color:var(--red);}
.book-mini{display:grid;grid-template-columns:96px 1fr;gap:22px;align-items:center;margin-top:2rem;padding:20px;background:var(--card);border:1px solid var(--rule);}
.book-mini img{width:96px;height:auto;box-shadow:0 14px 28px -18px rgba(23,19,15,.55);}
.book-mini .bm-line{color:var(--ink);font-size:1rem;line-height:1.45;margin-top:.4rem;}
.book-mini .bm-links{display:flex;gap:22px;flex-wrap:wrap;margin-top:.8rem;font-size:.92rem;}
.novel-feature{display:grid;grid-template-columns:4fr 8fr;gap:clamp(32px,6vw,88px);align-items:center;}
.novel-feature figure{margin:0;display:flex;justify-content:center;}
.novel-feature img{width:100%;max-width:330px;box-shadow:0 34px 60px -30px rgba(23,19,15,.6),0 2px 0 rgba(23,19,15,.06);transform:rotate(-2deg);transition:transform .5s cubic-bezier(.2,.7,.2,1);}
.novel-feature img:hover{transform:rotate(0) translateY(-4px);}
.novel-feature .h2 em{font-style:italic;font-weight:300;}
@media (max-width:860px){.novel-feature{grid-template-columns:1fr;}.novel-feature img{max-width:230px;}}
.pair{display:grid;grid-template-columns:1fr 1fr;gap:16px;}
.pair figure{margin:0;}
.pair img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%;background:var(--stone);}
.pair figure:first-child img{box-shadow:inset 0 0 0 1px var(--rule);}
.pair figcaption{margin-top:12px;font-size:.88rem;color:var(--ash);}
.pair figcaption b{display:block;color:var(--ink);font-size:1rem;}
.pair figure:first-child figcaption b{box-shadow:inset 0 -2px 0 var(--amber);display:inline-block;}
.pair figure:last-child figcaption b{box-shadow:inset 0 -2px 0 var(--red);display:inline-block;}
.bios{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:2rem;border-top:1px solid var(--rule);padding-top:1.5rem;}
.bios b{display:block;color:var(--ink);font-size:1.06rem;}
.bios span{display:block;font-size:.93rem;margin-top:.3rem;}
@media (max-width:860px){.founders{grid-template-columns:1fr;}.bios{grid-template-columns:1fr;}}
.person{display:grid;grid-template-columns:220px 1fr;gap:clamp(20px,4vw,48px);padding:clamp(32px,4vw,48px) 0;border-top:1px solid var(--rule);}
.person img{width:220px;height:220px;object-fit:cover;background:var(--stone);}
.person h3{font-size:1.7rem;}
.person .role{color:var(--ash);font-size:.9rem;margin:.3rem 0 1rem;}
.person ul{list-style:none;margin-top:1.2rem;display:grid;gap:6px;}
.person li{display:flex;gap:10px;align-items:baseline;font-size:.95rem;}
.person li .chev{width:10px;height:10px;transform:translateY(1px);}
@media (max-width:700px){.person{grid-template-columns:1fr;}.person img{width:160px;height:160px;}}

/* list rows: features, what's included */
.rows{border-top:1px solid var(--rule);}
.row{display:grid;grid-template-columns:4fr 8fr;gap:clamp(16px,4vw,56px);padding:clamp(22px,3vw,32px) 0;border-bottom:1px solid var(--rule);}
.row h3{font-size:1.25rem;}
@media (max-width:760px){.row{grid-template-columns:1fr;gap:8px;}}
.checks{list-style:none;display:grid;gap:10px;}
.checks li{display:flex;gap:12px;align-items:baseline;}
.checks li .chev{width:11px;height:11px;transform:translateY(1px);}
.faq details{border-bottom:1px solid var(--rule);padding:20px 0;}
.faq summary{cursor:pointer;color:var(--ink);font-weight:600;font-size:1.08rem;list-style:none;display:flex;justify-content:space-between;gap:20px;}
.faq summary::-webkit-details-marker{display:none;}
.faq summary::after{content:"+";font-weight:300;font-size:1.5rem;line-height:1;color:var(--ash);}
.faq details[open] summary::after{content:"\2212";}
.faq details p{margin-top:.8rem;max-width:66ch;}

/* plans: pricing table */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.plan{background:var(--card);border:1px solid var(--rule);padding:clamp(24px,3vw,34px);display:flex;flex-direction:column;}
.plan.featured{border-color:var(--ink);box-shadow:inset 0 3px 0 var(--red);}
.plan h3{font-size:1.5rem;}
.plan .price{font-weight:200;font-size:2.4rem;color:var(--ink);letter-spacing:-.04em;line-height:1;margin:1rem 0 .3rem;}
.plan .unit{font-size:.86rem;color:var(--ash);}
.plan .checks{margin:1.4rem 0;}
.plan .btn{margin-top:auto;}
@media (max-width:860px){.plans{grid-template-columns:1fr;}}
.draft{display:inline-block;background:#FFF1C9;color:#6B4A00;font-size:.72rem;font-weight:700;padding:2px 8px;border-radius:4px;letter-spacing:.02em;vertical-align:middle;}

/* novel */
.novel{display:grid;grid-template-columns:3fr 9fr;gap:clamp(24px,5vw,64px);align-items:center;}
.novel img{width:100%;max-width:220px;box-shadow:0 20px 40px -24px rgba(23,19,15,.45);}
@media (max-width:760px){.novel{grid-template-columns:1fr;}.novel img{max-width:160px;}}

/* close */
.close{text-align:center;}
.close .mark{width:130px;margin:0 auto 1.8rem;}
.close .display{max-width:none;}
.close p{margin:1.4rem auto 2.2rem;max-width:46ch;}
.close .btns{justify-content:center;}

/* footer */
.foot{background:var(--ember);color:var(--on-ember-2);padding:clamp(56px,7vw,88px) 0 32px;font-size:.93rem;}
.foot-grid{display:grid;grid-template-columns:4fr 2fr 2fr 4fr;gap:clamp(24px,4vw,48px);}
.foot img.logo{height:30px;width:auto;margin-bottom:1.2rem;}
.foot h4{color:var(--on-ember);font-size:.82rem;font-weight:600;font-stretch:112%;letter-spacing:.04em;margin-bottom:1rem;}
.foot nav a{display:block;padding:4px 0;}
.foot nav a:hover{color:var(--on-ember);}
.foot form{display:grid;gap:10px;}
.foot input,.foot textarea{width:100%;background:var(--ember-2);border:1px solid var(--rule-e);color:var(--on-ember);font:inherit;font-size:.95rem;padding:12px 14px;border-radius:6px;}
.foot input::placeholder,.foot textarea::placeholder{color:#8a8076;}
.foot .legal{margin-top:clamp(40px,5vw,64px);padding-top:20px;border-top:1px solid var(--rule-e);display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-size:.84rem;}
@media (max-width:900px){.foot-grid{grid-template-columns:1fr 1fr;}.foot-grid>div:first-child,.foot-grid>div:last-child{grid-column:1/-1;}}

/* motion: a slow fade in, never anything that delays reading */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1);}
.reveal.in{opacity:1;transform:none;}
.d1{transition-delay:.08s}.d2{transition-delay:.16s}.d3{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none;}html{scroll-behavior:auto;}}

/* ---- final pass: a bit more presence, nothing new to look at ----
   Light and depth from the logo colours, the chevron where it means
   something, and hover states that answer the hand. */

/* dark bands carry a little firelight at the edges */
.ember{background:radial-gradient(ellipse 60% 70% at 100% 0%,rgba(238,60,35,.11),transparent 70%),radial-gradient(ellipse 55% 65% at 0% 100%,rgba(251,181,39,.07),transparent 70%),var(--ember);}

/* page heads: a soft glow in the colour of the page's side, kept clear of the text */
.page-hero{position:relative;overflow:hidden;}
.page-hero .wrap{position:relative;z-index:1;}
.page-hero::after{content:"";position:absolute;right:-10%;top:50%;width:min(620px,52vw);aspect-ratio:1;transform:translateY(-50%);border-radius:50%;filter:blur(80px);opacity:.5;pointer-events:none;background:radial-gradient(circle at 38% 50%,rgba(251,181,39,.6),transparent 60%),radial-gradient(circle at 66% 50%,rgba(238,60,35,.4),transparent 60%);}
.page-hero.o::after{background:radial-gradient(circle,rgba(251,181,39,.62),transparent 62%);}
.page-hero.i::after{background:radial-gradient(circle,rgba(238,60,35,.45),transparent 62%);}
.page-hero.o .kicker::before{background:var(--amber);}
.page-hero.i .kicker::before{background:var(--red);}
@media (max-width:760px){.page-hero::after{display:none;}}
.hero-note{display:flex;align-items:center;gap:10px;margin-top:1.8rem;font-size:.9rem;color:var(--ash);}
.hero-note .chev{width:11px;height:11px;}

/* the act button carries the chevron, and it moves forward on hover */
.btn-r::after{content:"";width:8px;height:10px;flex:none;background:currentColor;clip-path:polygon(0 0,58% 0,100% 50%,58% 100%,0 100%,42% 50%);transition:transform .25s cubic-bezier(.2,.7,.2,1);}
.btn-r:hover::after{transform:translateX(3px);}
.btn-g{transition:box-shadow .2s,background .2s;}
.on-ember .btn-g:hover{box-shadow:inset 0 0 0 1px var(--on-ember);}
.link{transition:color .2s;}

/* chevron variants: both sides, and a muted one for "not this" */
.chev-pair{display:inline-flex;}
.chev-pair .chev+.chev{margin-left:-8px;}
.chev.mute{background:var(--rule-2);}

/* outer and inner, side by side: a coloured edge, the chevron large and faint */
.duo .side{position:relative;overflow:hidden;transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s,border-color .35s;}
.duo .side > *{position:relative;z-index:1;}
.duo .side::after{content:"";position:absolute;right:-44px;bottom:-44px;width:116px;height:116px;clip-path:polygon(0 0,58% 0,100% 50%,58% 100%,0 100%,42% 50%);opacity:.08;pointer-events:none;transition:opacity .35s,transform .45s cubic-bezier(.2,.7,.2,1);}
.duo .side.o{box-shadow:inset 0 3px 0 var(--amber);}
.duo .side.i{box-shadow:inset 0 3px 0 var(--red);}
.duo .side.o::after{background:var(--amber);}
.duo .side.i::after{background:var(--red);}
.duo .side:hover{transform:translateY(-3px);border-color:var(--rule-2);}
.duo .side.o:hover{box-shadow:inset 0 3px 0 var(--amber),0 28px 50px -34px rgba(23,19,15,.45);}
.duo .side.i:hover{box-shadow:inset 0 3px 0 var(--red),0 28px 50px -34px rgba(23,19,15,.45);}
.duo .side:hover::after{opacity:.14;transform:translateX(8px);}
.duo .side .tag{font-size:.92rem;color:var(--ink);}
.duo .side .tag .chev{width:16px;height:16px;}
.offers a{transition:padding .25s cubic-bezier(.2,.7,.2,1);}
.offers a:hover{padding-left:6px;}

/* cards answer the cursor without moving */
.step,.plan{transition:border-color .3s,box-shadow .3s;}
.step:hover,.plan:hover{border-color:var(--rule-2);box-shadow:0 22px 44px -34px rgba(23,19,15,.4);}
.plan.featured:hover{border-color:var(--ink);box-shadow:inset 0 3px 0 var(--red),0 22px 44px -34px rgba(23,19,15,.4);}
.faq summary:hover::after{color:var(--ink);}

/* homepage outcomes: six things people search for, each a way into the detail */
.outcomes{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:12px;}
.outcomes a{display:flex;align-items:center;gap:14px;height:100%;padding:20px 22px;background:var(--card);border:1px solid var(--rule);color:var(--ink);font-weight:600;font-size:1.05rem;line-height:1.3;letter-spacing:-.01em;transition:border-color .25s,transform .25s cubic-bezier(.2,.7,.2,1),box-shadow .25s;}
.outcomes a:hover{border-color:var(--amber);transform:translateY(-2px);box-shadow:0 18px 36px -28px rgba(23,19,15,.45);}
@media (max-width:860px){.outcomes{grid-template-columns:1fr 1fr;}}
@media (max-width:560px){.outcomes{grid-template-columns:1fr;}}

/* problem lines, two by two, edged in the side they belong to */
.voices.two{grid-template-columns:repeat(2,1fr);gap:36px 40px;}
.voice.o{border-top-color:var(--amber);}
@media (max-width:760px){.voices.two{grid-template-columns:1fr;}}

/* a short guide for choosing, on the People page */
.pick{margin-top:clamp(28px,4vw,40px);padding:clamp(22px,3vw,30px) clamp(22px,3vw,34px);background:var(--card);border:1px solid var(--rule);box-shadow:inset 3px 0 0 var(--red);display:grid;grid-template-columns:4fr 8fr;gap:clamp(10px,4vw,56px);}
.pick-t{font-weight:700;color:var(--ink);font-size:1.25rem;letter-spacing:-.02em;line-height:1.2;}
@media (max-width:760px){.pick{grid-template-columns:1fr;}}

/* ---- Offsites and Studio: a page head with a picture beside it ---- */
.ph-grid{display:grid;grid-template-columns:7fr 5fr;gap:clamp(24px,5vw,72px);align-items:center;}
.ph-grid .h1{margin:1.3rem 0 1.4rem;max-width:16ch;}
.page-hero .ph-grid ~ .wrap{margin-top:clamp(36px,5vw,56px);}
.ph-photo{margin:0;position:relative;}
.ph-photo img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:50% 55%;}
.ph-photo figcaption,.ph-shot span{position:absolute;right:0;bottom:16px;background:var(--paper);padding:6px 10px;font-size:.78rem;color:var(--ink);}
.ph-shot{display:block;position:relative;box-shadow:0 34px 60px -34px rgba(23,19,15,.55);border:1px solid var(--rule);transition:transform .4s cubic-bezier(.2,.7,.2,1);}
.ph-shot:hover{transform:translateY(-4px);}
.ph-shot img{width:100%;height:auto;}
.page-hero:has(.ph-grid)::after{display:none;}
@media (max-width:900px){.ph-grid{grid-template-columns:1fr;}.ph-photo{max-width:440px;}.ph-photo img{aspect-ratio:3/2;}}
.facts{display:flex;flex-wrap:wrap;gap:10px 40px;padding-top:22px;border-top:1px solid var(--rule);font-size:.95rem;color:var(--body);}
.facts b{color:var(--ink);font-weight:600;}

.q-person{display:flex;align-items:center;gap:18px;margin-top:2rem;color:var(--on-ember-2);font-size:.92rem;}
.q-person img{width:72px;height:72px;border-radius:50%;object-fit:cover;object-position:50% 20%;flex:none;}
.q-person b{display:block;color:var(--on-ember);font-size:1.02rem;font-weight:600;}

.elements .n{display:block;font-size:.85rem;font-weight:600;font-stretch:108%;letter-spacing:.04em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;}
.elements.four{grid-template-columns:repeat(4,1fr);}
.elements.four div:not(:nth-child(3n+1)){padding-left:0;border-left:0;}
.elements.four div:not(:nth-child(4n+1)){padding-left:24px;border-left:1px solid var(--rule);}
@media (max-width:860px){.elements.four{grid-template-columns:1fr;}.elements.four div:not(:nth-child(4n+1)){padding-left:0;border-left:0;}}

.gallery{display:grid;grid-template-columns:5fr 4fr 5fr;gap:16px;margin-top:clamp(40px,6vw,64px);align-items:end;}
.gallery figure{margin:0;}
.gallery img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;}
.gallery figure:nth-child(2) img{aspect-ratio:1/1;}
.gallery figcaption{margin-top:10px;font-size:.86rem;color:var(--ash);}
@media (max-width:760px){.gallery{grid-template-columns:1fr 1fr;}.gallery figure:first-child{grid-column:1/-1;}.gallery figure:first-child img{aspect-ratio:3/2;}}

.crew{display:grid;grid-template-columns:repeat(6,1fr);gap:18px;}
.crew figure{margin:0;}
.crew img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 25%;background:var(--stone);filter:saturate(.92);transition:filter .3s;}
.crew figure:hover img{filter:none;}
.crew figcaption{margin-top:10px;font-size:.86rem;color:var(--ash);line-height:1.4;}
.crew figcaption b{display:block;color:var(--ink);font-size:.95rem;font-weight:600;}
@media (max-width:960px){.crew{grid-template-columns:repeat(3,1fr);}}
@media (max-width:480px){.crew{grid-template-columns:1fr 1fr;}}

.works{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.work{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--rule);padding:12px 12px 18px;transition:border-color .3s,box-shadow .3s,transform .3s cubic-bezier(.2,.7,.2,1);}
a.work:hover{border-color:var(--amber);transform:translateY(-3px);box-shadow:0 22px 44px -34px rgba(23,19,15,.45);}
.work img{width:100%;height:auto;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1px solid var(--rule);}
.work b{margin:14px 6px 0;color:var(--ink);font-weight:600;}
.work > span:last-child{margin:2px 6px 0;font-size:.88rem;color:var(--ash);}
.work-none{display:grid;place-items:center;aspect-ratio:16/10;background:var(--stone);color:var(--ash);font-size:.86rem;font-weight:600;border:1px solid var(--rule);}
@media (max-width:860px){.works{grid-template-columns:1fr 1fr;}}
@media (max-width:520px){.works{grid-template-columns:1fr;}}

/* ---- long pages: a section bar that stays, and details that fold ---- */
.subnav{position:sticky;top:84px;z-index:30;background:color-mix(in srgb,var(--paper) 94%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--rule);}
.subnav .wrap{display:flex;gap:30px;overflow-x:auto;white-space:nowrap;scrollbar-width:none;}
.subnav .wrap::-webkit-scrollbar{display:none;}
.subnav a{flex:none;padding:15px 0 13px;font-size:.93rem;font-weight:600;color:var(--ash);box-shadow:inset 0 -2px 0 transparent;transition:color .2s,box-shadow .3s;}
.subnav a:hover{color:var(--ink);}
.subnav a[aria-current="true"]{color:var(--ink);box-shadow:inset 0 -2px 0 var(--red);}
@media (max-width:760px){.subnav .wrap{gap:22px;-webkit-mask-image:linear-gradient(90deg,#000 82%,transparent);mask-image:linear-gradient(90deg,#000 82%,transparent);}}
.has-subnav section{scroll-margin-top:140px;}

.offer-meta{display:flex;gap:11px;align-items:baseline;margin-top:1.4rem;max-width:62ch;}
.offer-meta .chev{width:11px;height:11px;transform:translateY(1px);}
.more{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);}
.more summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:20px;padding:18px 0;color:var(--ink);font-weight:600;font-size:1.06rem;letter-spacing:-.01em;}
.more summary::-webkit-details-marker{display:none;}
.more .turn{flex:none;width:40px;height:40px;border-radius:50%;border:1px solid var(--rule-2);display:grid;place-items:center;transition:border-color .25s,background .25s;}
.more .turn .chev{width:12px;height:12px;transition:transform .4s cubic-bezier(.2,.7,.2,1);}
.more summary:hover .turn{border-color:var(--red);background:var(--card);}
.more[open] .turn .chev{transform:rotate(90deg);}
.more-body{padding:4px 0 30px;}
.more-body .rows{border-top:1px solid var(--rule);}
.more-body .row:last-child{border-bottom:0;}
.more-body .sides{margin-top:4px;}
/* a smooth unfold where the browser supports it; elsewhere it simply opens */
:root{interpolate-size:allow-keywords;}
.more::details-content{block-size:0;overflow:clip;transition:block-size .45s cubic-bezier(.2,.7,.2,1),content-visibility .45s allow-discrete;}
.more[open]::details-content{block-size:auto;}
@media (prefers-reduced-motion:reduce){.more::details-content{transition:none;}}

/* ---- page heads with a card on the right: facts a buyer looks for first ---- */
.ph-card{align-items:center;}
.page-hero:has(.ph-card)::after{display:block;right:-14%;}
.glance,.magnet{position:relative;background:var(--card);border:1px solid var(--rule);padding:clamp(22px,2.6vw,32px);box-shadow:0 34px 64px -44px rgba(23,19,15,.45);}
.glance::before,.magnet::before{content:"";position:absolute;left:-1px;right:-1px;top:-1px;height:3px;background:var(--grad);}
.glance.o::before,.magnet::before{background:var(--amber);}
.glance.i::before{background:var(--red);}
.g-t{display:flex;align-items:center;gap:9px;font-size:.82rem;font-weight:600;font-stretch:112%;letter-spacing:.04em;color:var(--ash);}
.g-t .chev{width:11px;height:11px;}
.glance ul{list-style:none;margin:14px 0 22px;border-top:1px solid var(--rule);}
.glance li{display:grid;grid-template-columns:96px 1fr;gap:14px;padding:11px 0;border-bottom:1px solid var(--rule);font-size:.93rem;line-height:1.4;}
.g-k{color:var(--ash);font-size:.84rem;}
.g-v{color:var(--ink);font-weight:600;}
.glance > .btn{width:100%;}
.glance .g-links li{display:block;padding:0;}
.g-links a{display:grid;grid-template-columns:1fr auto;gap:1px 14px;align-items:center;padding:13px 0;}
.g-links a .g-k{color:var(--ink);font-weight:600;font-size:.98rem;}
.g-links a .g-v{color:var(--ash);font-weight:400;font-size:.88rem;}
.g-links a .chev{grid-column:2;grid-row:1/3;width:11px;height:11px;transition:transform .25s cubic-bezier(.2,.7,.2,1);}
.g-links a:hover .g-k{color:var(--red);}
.g-links a:hover .chev{transform:translateX(4px);}
.g-foot{font-size:.93rem;}
.ph-pair{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.ph-pair figure{margin:0;}
.ph-pair img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%;background:var(--stone);}
.ph-pair figcaption{display:inline-block;margin-top:10px;font-size:.9rem;font-weight:600;color:var(--ink);box-shadow:inset 0 -2px 0 var(--amber);}
.ph-pair figure:last-child figcaption{box-shadow:inset 0 -2px 0 var(--red);}
@media (max-width:900px){.ph-card > aside,.ph-pair{max-width:520px;}}

/* the free scheduler: a small working picture of the tool, then one field */
.magnet-h{margin:.7rem 0 1.1rem;font-size:1.5rem;line-height:1.12;letter-spacing:-.035em;color:var(--ink);font-weight:300;}
.magnet-h strong{font-weight:800;display:block;}
.demo{border:1px solid var(--rule);background:var(--paper);overflow:hidden;}
.demo-bar{display:flex;align-items:center;gap:5px;padding:7px 10px;border-bottom:1px solid var(--rule);background:var(--stone);}
.demo-bar span{width:7px;height:7px;border-radius:50%;background:var(--rule-2);}
.demo-bar em{font-style:normal;font-size:.7rem;color:var(--ash);margin-left:8px;}
.demo-steps{position:relative;height:30px;font-size:.78rem;font-weight:600;color:var(--ink);}
.demo-steps span{position:absolute;left:12px;top:9px;opacity:0;animation:9s infinite both;}
.demo-steps .s1{animation-name:dS1;}.demo-steps .s2{animation-name:dS2;}.demo-steps .s3{animation-name:dS3;}
.demo-cal{display:grid;grid-template-columns:repeat(5,1fr);gap:6px;padding:2px 12px 12px;}
.demo-cal .d{position:relative;display:flex;flex-direction:column;align-items:center;padding:7px 0 19px;border:1px solid var(--rule);background:var(--card);font-size:.68rem;color:var(--ash);line-height:1.15;}
.demo-cal .d b{font-size:.95rem;color:var(--ink);font-weight:600;}
.demo-cal .d i{position:absolute;bottom:4px;left:0;right:0;text-align:center;font-style:normal;font-size:.6rem;font-weight:700;color:#A86A00;opacity:0;animation:dVote 9s infinite;}
.demo-cal .p{animation:dPick 9s infinite;}
.demo-cal .win{animation-name:dWin;}
.demo-cal .p2,.demo-cal .p2 i{animation-delay:.2s;}.demo-cal .p3,.demo-cal .p3 i{animation-delay:.4s;}.demo-cal .p4,.demo-cal .p4 i{animation-delay:.6s;}
.demo-lock{display:flex;align-items:center;gap:9px;margin:0 12px 12px;padding:9px 12px;background:var(--ember);color:var(--on-ember);font-size:.8rem;font-weight:600;opacity:0;animation:dLock 9s infinite;}
.demo-lock .chev{width:10px;height:10px;}
@keyframes dS1{0%,30%{opacity:1}34%,100%{opacity:0}}
@keyframes dS2{0%,33%{opacity:0}37%,63%{opacity:1}67%,100%{opacity:0}}
@keyframes dS3{0%,66%{opacity:0}70%,95%{opacity:1}100%{opacity:0}}
@keyframes dPick{0%,7%{border-color:var(--rule);box-shadow:none}12%,95%{border-color:var(--amber);box-shadow:inset 0 0 0 1px var(--amber)}100%{border-color:var(--rule);box-shadow:none}}
@keyframes dWin{0%,7%{border-color:var(--rule);box-shadow:none;background:var(--card)}12%,64%{border-color:var(--amber);box-shadow:inset 0 0 0 1px var(--amber);background:var(--card)}70%,95%{border-color:var(--red);box-shadow:inset 0 0 0 1px var(--red);background:#FDEDE8}100%{border-color:var(--rule);box-shadow:none;background:var(--card)}}
@keyframes dVote{0%,37%{opacity:0;transform:translateY(3px)}43%,95%{opacity:1;transform:none}100%{opacity:0}}
@keyframes dLock{0%,67%{opacity:0;transform:translateY(6px)}73%,95%{opacity:1;transform:none}100%{opacity:0}}
@media (prefers-reduced-motion:reduce){
  .demo *{animation:none !important;}
  .demo-steps .s3,.demo-cal i,.demo-lock{opacity:1;}
  .demo-cal .p{border-color:var(--amber);}.demo-cal .win{border-color:var(--red);background:#FDEDE8;}
}
.magnet-form{display:flex;gap:8px;margin-top:16px;}
.magnet-form input{flex:1;min-width:0;font:inherit;font-size:.95rem;padding:13px 16px;border:1px solid var(--rule-2);border-radius:999px;background:#fff;color:var(--ink);}
.magnet-form input:focus{outline:2px solid var(--amber);outline-offset:1px;}
.magnet-form .btn{flex:none;padding:13px 18px;}
.magnet-form .btn[disabled]{opacity:.75;cursor:wait;}
.magnet-skip{margin-top:10px;font-size:.82rem;line-height:1.5;color:var(--ash);}
.magnet-skip a{color:var(--ink);font-weight:600;border-bottom:2px solid var(--amber);white-space:nowrap;}
@media (max-width:440px){.magnet-form{flex-direction:column;}.magnet-form .btn{width:100%;}}

/* offsites: the photos in their own dark band, staggered, breathing slowly */
.gallery-band{padding:clamp(56px,7vw,100px) 0 clamp(64px,8vw,110px);overflow:hidden;}
.gallery-band .gallery{margin-top:0;grid-template-columns:5fr 4fr 5fr;gap:clamp(14px,1.8vw,24px);align-items:start;}
.gallery-band figure .ph{display:block;overflow:hidden;box-shadow:0 40px 70px -40px rgba(0,0,0,.8);}
.gallery-band figure:nth-child(2){margin-top:clamp(48px,7vw,110px);}
.gallery-band figure:nth-child(3){margin-top:clamp(20px,3vw,44px);}
.gallery-band img{display:block;animation:drift 24s ease-in-out infinite alternate;transform-origin:50% 60%;}
.gallery-band figure:nth-child(2) img{animation-delay:-8s;}
.gallery-band figure:nth-child(3) img{animation-delay:-16s;}
@keyframes drift{from{transform:scale(1.03)}to{transform:scale(1.13) translate(-1.5%,-1%)}}
.gallery-band figcaption{display:flex;align-items:center;gap:10px;margin-top:14px;font-size:.92rem;font-weight:600;color:var(--on-ember);}
.gallery-band figcaption::before{content:"";width:10px;height:10px;flex:none;background:var(--red);clip-path:polygon(0 0,58% 0,100% 50%,58% 100%,0 100%,42% 50%);}
/* the header photo stays still: motion next to text pulls the eye off the words */
@media (max-width:760px){.gallery-band figure:nth-child(n){margin-top:0;}}
@media (prefers-reduced-motion:reduce){.gallery-band img{animation:none;}}

.magnet-go{width:100%;margin-top:16px;padding:16px 24px;font-size:1.02rem;}
@media (hover:none){.testi-nav{gap:12px;}.testi-nav button{width:44px;height:44px;}}

/* the homepage problem lines lead to the page that answers them */
a.voice{display:block;transition:border-color .25s;}
a.voice:hover{border-top-color:var(--red);}
a.voice:hover q{color:var(--ink);}
a.voice span::after{content:"";display:inline-block;width:8px;height:9px;margin-left:8px;background:currentColor;opacity:0;clip-path:polygon(0 0,58% 0,100% 50%,58% 100%,0 100%,42% 50%);transition:opacity .25s,transform .25s;}
a.voice:hover span::after{opacity:.8;transform:translateX(3px);}